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Gift Card Guide: Maximizing Value, Avoiding Expiration, and Claiming Unclaimed Funds

Gift cards are displayed at a Target store, in New York, Thursday, Dec. 21, 2023. Americans are expected to spend nearly $30 billion on gift cards this holiday season, according to the National Retail

'Tis the season for stockings, mistletoe, and of course, gift cards! These little plastic wonders make the perfect stocking stuffers, bringing joy and excitement to those lucky recipients. But, dear reader, I must caution you against the perilous fate that awaits many gift cards – the dreaded drawer of forgotten dreams.

According to the National Retail Federation, Americans are projected to spend a staggering $30 billion on gift cards this holiday season. That's a whole lot of gifting power! Unsurprisingly, restaurant gift cards reign supreme, accounting for a third of all gift card sales. However, despite their popularity, a significant portion of these little treasures will end up undiscovered or unused.

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