What started back in the early ’70s with pretty much just Mr DiMarzio and Mr Duncan is now a huge industry: the aftermarket electric guitar pickup.
Earlier this year, for the first time in its history, Fender launched a range of Cunife/Cobalt Chrome pickups that don’t feature on any of its guitar models. At their launch, Fender told us that it sees the aftermarket pickup business as “robust”. Checking in with Gibson USA’s Jason Davidson, who looks after the newly formed Pickup Shop, I asked if that was their impression, too. “Yes, it is,” was his simple reply.
