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The Guardian - UK
The Guardian - UK
Entertainment
Alison Flood

Ghouls, demon slayers and socially anxious students: how manga conquered the world

A specially created artwork for the Guardian from Weekly Shōnen Jump.
A specially created artwork for the Guardian from Weekly Shōnen Jump. Photograph: MASHLE © 2020 by Hajime Komoto; JUJUTSU KAISEN © 2018 by Gege Akutami; NARUTO © 1999 by Masashi Kishimoto; BLACK CLOVER © 2015 by Yuki Tabata; UNDEAD UNLUCK © 2020 by Yoshifumi Tozuka; KIMETSU NO YAIBA © 2016 by Koyoharu Gotouge; HUNTER X HUNTER © POT (Yoshihiro Togashi) 1998-2022 All rights reserved.; BOKU NO HERO ACADEMIA © 2014 by Kohei Horikoshi; ONE PIECE © 1997 by Eiichiro Oda; YAKUSOKU NO NEVERLAND © 2016 by Kaiu Shirai, Posuka Demizu/SHUEISHA Inc.

I head to Waterstones on my lunch break to find something for my daughter’s birthday (she is turning 12). I never seem to get it quite right when choosing books for her, so I ask the bookseller (in her 20s) for a recommendation, and she directs me to the manga shelves. It’s cool, you read it from right to left, she’ll love it, I’m told. Komi Can’t Communicate, about a socially anxious high school student, could work. Or how about dark fantasy Tokyo Ghoul: slightly age-inappropriate, but that’s what preteens love. As we search the shelves, however – four whole bays, devoted to manga! – volume one in every potential series appears to be missing. Waterstones just can’t keep them in stock, the bookseller explains, because they are so ridiculously popular.

Loved by preteens … Tokyo Ghoul.
Loved by preteens … Tokyo Ghoul. Photograph: TOKYO GHOUL © 2011 by Sui Ishida. Courtesy of VIZ Media
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