I’ve spent more than a decade investigating and reporting on health and wellness – from the clinical to the weird and woo – and I’ve tried almost every trend, innovation, and treatment on offer, some regrettably. Over time, I’ve seen just how complex and nuanced the wellness industry is, especially in today’s post-pandemic world.
To fully explain its origins and the catalysts that have led us to the industry’s multi-trillion-pound valuation would take a long time. So instead, I’d like to ask this question: why should anyone care about wellness?
