A reliable test of a party’s campaign readiness is the pub justification question. Imagine friends having a drink on the eve of polling. Like most people in the country, they usually avoid talking politics. They don’t want their preferences interrogated. The more efficiently they can justify a choice to themselves and their mates, the better.
Why vote Tory in 2019? Get Brexit done. Three words. The Labour offer was trickier to summarise. Many of the party’s own MPs couldn’t explain why Jeremy Corbyn should be prime minister.
