After failing to make much stride in the online market earlier, the Horticulture Producers’ Cooperative Marketing Society (HOPCOMS) has now hopped on to Open Network for Digital Commerce (ONDC) to deliver fresh fruits and vegetables to consumers’ doorsteps. Under a pilot programme which began in May, around 25 HOPCOMS stalls are taking orders from ONDC now. In the month of May, with a total of 397 orders, HOPCOMS earned a revenue of ₹56,804.
The HOPCOMS stall in Basavanagudi near Ramakrishna Ashram, the head office on Marigowda Road, and stalls in Indiranagar, Banashankari (near BDA complex), BEML layout are amongst those from which customers can order on ONDC.
“There were many other players in the online market, and we were not active. With central government’s ONDC, we have gotten a good platform. We are seeing around ₹5000-10,000 daily business this month from online orders. Along with being able to deliver on time, we also have the added advantage of being able to deliver fresh fruits and vegetables, unlike other players who might refrigerate their produce,” said N. Devaraj, president, HOPCOMS. He added that mangos were selling well to online customers.
