Get big or die trying: social media is driving men’s use of steroids. Here’s how to mitigate the risks

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Men have cared about their appearance throughout the centuries, and ideals of masculinity and “manliness” are ancient – with strong emphasis put on physical fitness and virility. In ancient Greece, the ideal male body was considered strong, symmetrical and athletic.

Now, with easier access to performance and image enhancing drugs (PIEDs) and their promotion on social media, ideals of masculinity and muscularity have taken on a whole new level.