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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

German twist in the Telegraph tale shatters Lord Rothermere’s dreams

The Axel Springer website and a copy of the Daily Telegraph.
Axel Springer is promising the Telegraph editorial independence, transformation with AI tools and investment. Photograph: Yui Mok/PA Media

After three years, a series of failed bids stretching from the US to Abu Dhabi, internal rebellions and even changes in the law, it should be no surprise that the tortured sale of the Telegraph has delivered another spectacular twist with a blockbuster offer from the media giant Axel Springer.

It has torpedoed the long-held dreams of the Daily Mail proprietor, Lord Rothermere, to secure the Daily Telegraph and Sunday Telegraph and begin the next chapter of his family’s love affair with the British press.

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