During CIMA Motor 2023 in Chongqing China, an interesting motorcycle made an appearance. Standing out from the obscure Chinese brands scattered across the expo, the Victoria Simplee V7 is a bike carrying the name of a century-old motorcycle manufacturer hailing from Germany. As it would turn out, the trademark rights to the Victoria Motorrad brand were obtained by a Chinese company, and the Simplee V7 is the result of this acquisition.
Victoria-Werke first started making motorcycles way back in 1901 in Nuremberg, Germany. It was considered a major player in the German motorcycle industry, sitting alongside the likes of Zundapp (a brand which has now shifted its focus to electric bicycles). Indeed, the Victoria Simplee V7 makes use of the historic emblem featuring an eagle and crowned human head portraying the coat of arms of Nuremberg.
