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Evening Standard
Evening Standard
World
Claudia Cockerell

Georgia May Jagger on beauty standard pressure as she launches brand

Models and socialites were out in force for the launch of Georgia May Jagger’s new skincare brand at 1 Hotel Mayfair this week. Jagger was in high spirits, and told us that the night felt “surreal”. “I’ve never been to a launch of something where I’ve created it from the beginning,” she said.

The brand is called May Botanicals, and Jagger, who models the products, was worried that people might think she was just the face of the brand, not the brains behind it. “I did it from the beginning and I’m the sole investor,” she tells us. “I started everything from the formulations to art directing the campaign”.

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