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The Guardian - UK
The Guardian - UK
Entertainment
Tim Jonze

‘George Clooney – who cares?’ Did celebrity endorsements actually harm Kamala Harris?

Beyoncé campaigns for Kamala Harris at a rally in Houston, Texas.
Beyoncé campaigns for Kamala Harris at a rally in Houston, Texas. Photograph: Miguel J Rodriguez Carrillo/AFP/Getty Images

Back in July, Charli xcx posted a three-word tweet that some commentators thought might help swing the US election. Arriving the day after Kamala Harris announced her bid for the presidency, Charli’s tweet said simply: “Kamala IS Brat.”

It was a reference to Charli’s latest album, Brat, which had dominated the pop cultural landscape all summer and was loaded with synth-pop bangers, drug references and tales from a life spent getting messy on dancefloors. It wasn’t perhaps the most obvious comparison to make with the then 59-year-old US vice-president, but the overall meaning was clear: Kamala was the presidential candidate with the most energy and authenticity – and had the approval of the pop star of the moment.

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