George at Asda shoppers have fallen for a "gorgeous" £20 pink gingham dress after spotting it online.
Supermarket giant Asda's in-house brand boasts a dedicated following on social media, where its frequent photos and videos of its newest fashion, homeware and accessory releases regularly cause a furore among fashion lovers. The brand currently has 720K followers on Instagram - a figure that continues to grow each week.
Recently, George at Asda caused excitement after sharing a photo of its Pink Check Print Midi Wrap Dress. The V-neck dress, which costs £20, is cut in a wrap design in a midi length, with an all over pink gingham print, on-trend puff sleeves and ruffled hem detailing.
READ MORE: Tesco shoppers 'adore' £19 F&F Clothing summer midi dress that's 'stunning'
The dress is already a big hit among online shoppers, with many sizes on the retailer's website already sold out. Captioning the image of the coveted dress, George at Asda simply penned: "Cute gingham dresses for just £20 *runs to George* Feel #Fenomenal with our latest drop!"
The dress proved equally popular among Instagram users, racking up hundreds of likes in just a few hours. Impressed shoppers shared their thoughts in the comments section.
Louise said: "Fabulous". Melissa said: "This dress is gorgeous". Rebecca said: "beautiful". Corina also said: "Beautiful". Another shopper said: "Beaut". Isabelle said: "Gorgeous!"
Ellie, the model featured in the image, added: "Love this dress and campaign". Other shoppers simply posted heart eye or fire emojis to show their appreciation for the dress.
You can find your nearest Asda store by clicking here.
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