George at Asda shoppers have fallen for a "gorgeous" £20 pink gingham dress after spotting it online.
Supermarket giant Asda's in-house brand boasts a dedicated following on social media, where its frequent photos and videos of its newest fashion, homeware and accessory releases regularly cause a furore among fashion lovers. The brand currently has 720K followers on Instagram - a figure that continues to grow each week.
Recently, George at Asda caused excitement after sharing a photo of its Pink Check Print Midi Wrap Dress. The V-neck dress, which costs £20, is cut in a wrap design in a midi length, with an all over pink gingham print, on-trend puff sleeves and ruffled hem detailing.
