George at Asda shoppers have fallen for an "adorable" £16 pink heart print cardigan after spotting it online.
Supermarket favourite Asda's in-house brand George has amassed hundreds of thousands of followers on social media, where it shares regular updates on all the newest stock and product launches shoppers can expect to find in store and online.
The retailer is known and loved for its vast selection of on-trend womenswear, childrenswear, menswear and accessories options. The brand currently boasts 746K followers on Instagram.
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Valentine's Day is just days away, with many stores offering themed and seasonal items to help people celebrate in style. Whether you're embracing February 14 with a romantic partner, friends, or even family, George is helping shoppers embrace the annual occasion with a variety of pink and red heart themed products.
Taking to Instagram, George shared a Reels video captured in-store showcasing its romantic range. Featured items include its Pink Heart Print Knitted Cardigan (£16), its Red Heart Knitted Jumper (£16), and more.
Captioning the footage, George penned: "Date night planned? We've got just the thing Prices from £9." The clip racked up more than 99K views and over 1,100 likes.
Shoppers shared their thoughts in the comments section. Harriet said: "Stop it", adding a string of heart eye emojis. Lois said: "Need that cardigan".
Nikki said: "Gorgeous cardigans", while Rachael tagged a friend and said: "I want the pink cardi!!!!" Sue commented: "that heart jumper", adding a heart eye emoji. Annabelle added: "Love and neeeeed the pink heart cardi! Adorable". You can find your nearest Asda store by clicking here.
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