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Liverpool Echo

Entertainment

Jess Flaherty

George at Asda's 'adorable' £16 pink heart cardigan shoppers 'love and need'

George Asda Instagram

George at Asda shoppers have fallen for an "adorable" £16 pink heart print cardigan after spotting it online.

Supermarket favourite Asda's in-house brand George has amassed hundreds of thousands of followers on social media, where it shares regular updates on all the newest stock and product launches shoppers can expect to find in store and online.

The retailer is known and loved for its vast selection of on-trend womenswear, childrenswear, menswear and accessories options. The brand currently boasts 746K followers on Instagram.

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