You don’t have to be a hotshot data-crunching analyst to realise international business is undergoing a turbulent time right now. So far this decade we’ve seen a global pandemic which shunted office-workers Zoom-wards and pushed supply chains to breaking-point, conflicts in the Ukraine and Middle East which sent energy costs soaring, plus tariffs which seemingly seesaw from one week to the next.
This polycrisis (or whatever you like to call it) has unfolded against a nail-biting backdrop of chronic inflation, cyber-attacks popping up like whack-a-mole and an AI revolution so epochal that Demis Hassabis, co-founder of Google DeepMind AI research lab, has predicted its impact could be “10 times bigger than the Industrial Revolution, and maybe 10 times faster”.
