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The Independent UK
The Independent UK
Technology
Steve Fowler

Genesis takes aim at Land Rover with its new off-roader concept car

Genesis Land Rover SUV

Genesis has taken the wraps off its latest concept car, the X Gran Equator Concept. The new model is named after a famous Arabian horse, but the equine-inspired concept is quite clearly taking aim at Land Rover rather than Ascot, showing where Genesis’ future intentions lie.

Genesis used the New York Auto Show to reveal its latest car, with the X Gran Equator coming a year after Genesis revealed its Neolun SUV concept at the same festival.

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