The Genesis GV60 was the luxury Korean automaker's venture into the EV world. Since its market launch, Genesis also introduced the Electrified G80 and the Electrified GV70. Offering vehicles of three different sizes and categories, the firm's EV presence is rapidly growing. However, until now, every entry in its lineup has been priced at over the $60,000 mark. With many compelling options on the market for under $50,000, Genesis was missing the upper hand in terms of pricing.
