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Demi Williams

Generative AI would help studios make games faster, says EA CEO - "there is a real hunger amongst our developers to get to this as quickly as possible"

Play in action in EA Sports FC 24.

Electronic Arts (EA) CEO Andrew Wilson has said the use of advanced generative AI would make game development "more efficient" so the company can make games "on a global basis at a faster rate".

Speaking during EA's financial results investor call on May 7 (via VGC) when asked during a Q&A session if EA has plans to introduce AI in game development, Wilson confirmed that the company has already began doing so. 

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