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International Business Times UK
International Business Times UK
Business
Jim Manzon

Gen Z Say 'They Still Don't Mind' Black Friday — Despite 92% 'Fake Deals' Amid £4.6bn Spent Last Year

Black Friday Which United Kingdom AO Argos Barclays Boots Currys John Lewis Samsung
Black Friday 2024 saw spending reach £4.6bn, even as watchdog findings revealed most ‘deals’ were cheaper at other times. (PHOTO: PEXELS)

British shoppers spent approximately £4.6 billion ($6 billion) during Black Friday and Cyber Monday 2024, with online sales accounting for £3.63 billion ($4.76 billion). These figures, based on Adobe Analytics and Barclays transaction data, mark a significant increase from previous years. However, a year-long investigation has exposed widespread price manipulation behind many of those so-called 'bargains'.

The Investigation: Exposing the Truth Behind the Deals

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