Each generation cultivates their own emblems of success. In the past that might have looked like owning a car or holidaying abroad. More recently shows of affluence have entailed owning a new-fangled PC or arriving to meetings with a gadget called an "iPhone" in hand.
But millennials and Gen Z—the latter in particular—are shaking up what status symbols for their age group looks like. Gone are the days of shiny new tech and the latest designer pieces. Instead young consumers are coveting second-hand handbags and expensive food shops as they navigate their way through an inflation-stacked economy, while keeping environmental concerns planted firmly front of mind.
