We’ve all been there: After a long day at work, you come home, realize you’ve skipped the supermarket again, and settle for a subpar dinner—a box of ramen, a bowl of buttered pasta, or even a peanut butter and jelly sandwich. The meal is regrettable and adds only a little sustenance at best. You promise yourself you won’t stoop to that level again. But a viral trend is now touting that very simplicity, and the result is something akin to the human equivalent of dog food.
“Boy kibble” is one of the hottest food trends on social media today. Fitness influencers are cooking up a simple combination of ground beef and rice for a quick, low-calorie hit. But Gen Z men aren’t cooking the meals out of laziness. Rather, they see it as a reliable source of protein.
