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Fortune
Fortune
Orianna Rosa Royle

Gen Z is turning to the second-hand market because of the cost of living crisis—not climate change, says eBay's U.K. chief

Eve Williams, eBay's U.K. CEO. (Credit: Courtesy of Weber Shandwick)

Gen Z isn’t letting the cost of living crisis stop them from getting their hands on high-end brands—they're just buying secondhand instead.

According to eBay’s latest research, over 60% of Gen Z consumers—specifically 16 to 26-year-olds—said that they will be shopping for pre-loved or refurbished items this Black Friday (24 November).

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