- Gen Z is preparing for a potential recession with “no-buy lists” and other thrifty habits. They’re turning to free AI therapists, fast-food survey rewards, and dumpster diving to weather the downturn—especially as they’re the most vulnerable to layoffs and rising prices.
The “lipstick effect” has historically been a popular way to gauge a recession against spending habits—with shoppers opting to buy smaller luxuries, like makeup, during a downturn versus cars and property.
