Almost half of Gen Z (46%) believe breakfast is their healthiest meal of the day – with 39% swearing by porridge, and typically eating as soon as they wake up.
A poll of 2,000 adults has revealed generational differences when it comes to eating habits – from the time that Brits eat, to what meals consist of.
And it seems that nearly two-thirds (62%) of young adults, aged 18-24, consider themselves to be “health conscious”, compared to just 43% of adults overall.