
Once upon a time, “my doctor” was the only answer a person would give if asked who they trusted when making personal health decisions. And while that still remains the most popular answer, it’s far from the only one—especially when it comes to those ages 18 to 34, or Gen Z and younger millennials, who put almost as much trust in friends, family, and even social media.
People in that age group are also most likely to drop a medical provider or lose trust in one over political differences, according to the eye-opening findings of a new special report from global communications firm Edelman, released on Thursday.