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GamesRadar
GamesRadar
Technology
Ali Jones

Gearbox CEO's $80 Borderlands 4 controversy has even some of the series' biggest fans distancing themselves: "Absolute lose-lose situation for him"

A screenshot shows the Siren Vex standing in Borderlands 4.

Even some of the Borderlands series' biggest fans are struggling to defend Gearbox boss Randy Pitchford's comments about a potential Borderlands 4 $80 price tag.

Last week, Pitchford claimed that while he wasn't in control of the Borderlands 4 price, "real fans" would find a way to afford it, even if it came out at $80. Those comments have been widely criticized - and Pitchford himself has attempted to set the record straight - but the extent of the damage they've done is enough that even some of the series' biggest fans are feeling wary.

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