Despite what the daily millions of PR blunders, bad faith readings, knee-jerk hostilities, and people generally posting through it might indicate, choosing not to tweet is often the wiser decision. That wisdom was ignored last week by Gearbox CEO, former magician, and terminal poster Randy Pitchford, who chose of his own volition to tell a Borderlands fan that if they really loved the series they'd be fine paying any hypothetical price increase that comes their way.
In the business, we call that a "bad look."
