Gearbox boss Randy Pitchford took some heat yesterday when he dismissed concerns about Borderlands 4 potentially launching with an $80 price tag, saying on X that "if you're a real fan, you'll find a way to make it happen." Today, in an effort to calm the roiling waters left in the wake of that ill-advised statement, he shared a brief video clip he described as "the truth" about Borderlands 4 pricing, and the "reality" of the rising costs of videogame development.
The clip was actually recorded a couple weeks ago at PAX East, but Pitchford reshared it earlier today because it's definitely relevant to the controversy of the moment, and provides a slightly more nuanced take on the matter of game pricing. Pitchford begins by saying he doesn't know what the price of Borderlands 4 will be, but then dips into why higher prices across the board are almost certainly on the horizon.
