Gary Lineker was put through his paces as he shook off his 18-month style rut and dawned a series of five new outfits tailored around SS22 runway shows to launch the latest eyewear collection from Vision Express.
Joe Ottaway, one of Europe’s leading fashion stylists and image consultants, worked alongside Gary to create and style the five new looks, showcasing Gary in a way never seen before.
The latest project comes as a massive 68% of British men, in a recent survey, admitted to being in a style rut as a result of the pandemic. As the world became accustomed to isolating and limited social interactions, 39% of men ditched their shirts and jeans for more casual and comfy loungewear, exclusively sticking to hoodies and tracksuit bottoms throughout the pandemic.