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Tom’s Hardware
Tom’s Hardware
Technology
Hassam Nasir

Gaming market melts down after Google reveals new AI game design tool — Project Genie crashes stocks for Roblox, Nintendo, CD Projekt Red, and more

Stock prices for Unity, Take-Two, CD Projekt Red, and Roblox fell sharply yesterday, following Google's Project Genie announcement.

Yesterday, Google announced Project Genie, a new generative AI tool that can apparently create entire games from just prompts. It leverages the Genie 3 and Gemini models to generate a 60-second interactive world rather than a fully playable one. Despite this, many investors were scared out of their wits, imagining this as the future of game development, resulting in a massive stock sell-off that has sent the share prices of various video game companies plummeting.

The firms affected by this include Rockstar owner Take-Two Interactive, developer/distributors like CD Projekt Red and Nintendo, along with even Roblox — that one actually makes sense. Most of the games you find on the platform, including the infamous "Steal a Brainrot," are not too far from AI slop, so it's poetic that the product of a neural network is what hurt its stock.

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