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Fortune
Fortune
Chris Morris

GameStop is auctioning off the stapler that broke Nintendo Switch 2 consoles and its CEO's undergarments—and bidding has topped $200K

GameStop Ryan Cohen McDonald
A Nintendo Switch 2 console box (Credit: Kiyoshi Ota / Bloomberg—Getty Images)
  • GameStop is auctioning an infamous stapler that punctured the screens of new Nintendo Switch 2 screens. CEO Ryan Cohen raised the stakes Thursday by offering his underwear as well. On Friday, he said if bidding tops $1 million, he will hand deliver the personal garments – and take the winner to lunch at McDonald’s.

Gamers love a pop-culture moment—and the launch of the Nintendo Switch 2 certainly qualified. But when GameStop accidentally ruined several of the new, hard-to-get console systems by stapling receipts to boxes and puncturing the yet-to-be-turned-on screens in the process, things took on a life of their own.

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