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The Guardian - AU
The Guardian - AU
National
Henry Belot

Gambling help services frustrated their ads are being blocked online but wagering ads given green light

TikTok Google Sally Gainsbury Sportsbet United States Victorian Responsible Gambling Foundation
Horse racing at Pakenham Racecourse, Australia
Concern has been mounting about targeted online ads promoting gambling such as TikTok’s deal with Sportsbet. Photograph: Vince Caligiuri/Getty Images

Gambling harm services have expressed frustration about their adverts for rehabilitation being automatically blocked online, amid an increase in wagering advertising and Sportsbet’s partnership with TikTok.

Adverts that mention gambling are sometimes automatically blocked by social media companies or search engines to comply with their own advertising rules or government regulations. This is usually done by a combination of algorithms that block certain words as well as human oversight.

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