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The Guardian - UK
The Guardian - UK
Politics
Rob Davies

Gambling firm allegedly paid blogs to link new mothers to its online games

Coral Entain ASA
Gambling firms have sought to expand their customer base by targeting women.
Gambling firms have sought to expand their customer base by targeting women. Photograph: Bet_Noire/Getty Images/iStockphoto

One of the UK’s leading gambling brands allegedly paid blogs advising new mothers to recommend its online casino games and link to its website, in a tactic that has been condemned as “predatory” by leading mental health and addiction experts.

Coral struck deals with parenting bloggers to embed links in posts offering tips, including on how to relieve the stress of caring for a new baby.

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