Resale is the future of fashion, as a flurry of buyback programs are proving. Following Urban Outfitter’s foray into online thrifting, luxury retailer Fwrd has announced the launch of Fwrd Buyback, its own resale program dedicated to extending the life cycle of high-end handbags. Customers will be able to shop the platform for pre-loved purses while also having the option to exchange past Fwrd purchases (in excellent condition) for credit to shop on both Fwrd and its sister site Revolve.
“With Fwrd Buyback, we are expanding the Fwrd segment of our business as a destination for the best in established and emerging luxury brands from start to finish,” said Michael Mente, co-CEO and co-founder of Revolve Group, in a press release. “We believe in celebrating great design, and cultivating a more circular relationship between brands and customers. With this, we are combining our capabilities of authentication and service to offer an extensive assortment of exciting products at incredible value.”
