Open a British newspaper as a heatwave looms and you’ll likely see headlines about the unprecedented nature of the upcoming heat, the cost to lives and livelihoods, and even deaths caused by the extreme heat. But accompanying the same story you are also likely to see images of people having fun in the sun – kids splashing in city fountains, crowded beaches, blue seas, azure skies and holiday happiness.
How the media communicates about climate breakdown reflects and shapes how societies engage with the issue. Behind every picture that makes it into the news is a person mirroring and perpetuating how society thinks about climate breakdown. Images are a key part of any media communication: they are often vivid and colourful, drawing readers in and helping them to remember a story.
They also shape news production: compelling visuals help stories rise up the media agenda. Think about the image of the man blocking a line of tanks in Beijing’s Tiananmen Square, a young girl fleeing her village after being burned by napalm in the Vietnam war, smoke billowing from the twin towers. These images become part of our collective psyche – through them we remember the power of protest, the horror of war, and the moments everything changed. Images of the climate crisis can hold the same power, something the Guardian recognised in its sector-leading 2019 editorial decision to rethink the images accompanying climate stories.
