On Gucci Beauty's website, a virtual try-on function provides skin tone analysis in order to recommend a shade from the Éternité de Beauté collection.
Instead of using the app, testing the shades at Gucci Beauty counters ensures a perfect match of the new foundation with your skin. Until May 31, a pop-up store at Iconsiam's Thara Hall also allows experiencing the entire make-up and fragrance ranges.
Last Friday's launch of the pop-up and foundation starred singer/actor Krit "PP" Amnuaydechkorn, who shared his experience of wearing the lightweight Éternité de Beauté with a luminous matte finish.
The 25 shades are based on four skin undertones: cool, neutral, warm and olive. For instance, 110C matches fair skin with a cool undertone and 330W is for medium skin with a warm undertone.
Key ingredients include hydrating hyaluronic acid, revitalising black rose oil and mattifying bamboo powder. Providing UV protection, the liquid foundation with a thin and breathable texture further renders a second-skin effect.
Full coverage is achieved with only one drop of the pigment-concentrated formula.
A combination of high skin affinity powders and coated pigments with a proprietary polymer technology makes it transfer-proof and prolongs the even and fresh coverage.
The 24-hour staying power is portrayed in the All Day, All Play campaign video, shot by Thurstan Redding, who follows a group of dynamic artists in a recording studio.
The complementing Sérum De Beauté Fluide Matifiant gel primer features a shine-control complex of bamboo powder, salicylic acid and Moambe jaune tree extract while hyaluronic acid and glycerin moisturise the skin.
To enhance sensorial pleasure upon application, both the mattifying primer and foundation are scented with Vintage Peony composed of peony, freesia, watery citrus accord and evanescent musky notes.
The pop-up store carries other complexion products for the Gucci Beauty matte-face routine.
Poudre De Beauté Mat Naturel seamlessly sets the foundation; Blush De Beauté gives a touch of colour on eyes and cheeks; while a sweep of Poudre De Beauté Éclat Soleil over contours warms up the look.
Another must-have, the hydrating mist Brume de Beauté can be used to set the final look, and refresh the make-up throughout the day.
Gucci Beauty's counters are located at Paragon, Central Lardprao, Central@CentralWorld, and Emporium department stores, Megabangna as well as Sephora's Siam Center and EmQuartier stores.
