Full-fat milk sales rise as UK’s appetite for low-calorie options cools

Last year supermarket sales of whole milk grew slightly faster than those of plant-based milk. Photograph: John Nguyen/PA

For years whole milk has been shunned by health-conscious adults in favour of semi-skimmed or plant milk – but old-school dairy products such as “full-fat” milk and Greek yoghurt are staging a comeback.

Retailers are reporting rising sales of whole milk, full-fat yoghurt and blocks of butter – with skimmed milk and low fat yoghurt left on the shelf – as customers go back to basics to avoid processed food.