
In light of the unprecedented demand for Fujifilm products in 2024, Fujifilm Japan has recently rolled out several cleverly conceived measures that appear intentionally designed to thwart pesky scalpers.
As somebody who wanted a Fujifilm X100VI for Christmas but couldn’t get hold of one because it’s still on backorder, I’m all for Fujifilm putting more of its products directly into the hands of genuine camera enthusiasts.