Fujifilm shocked both the photography and video industries earlier this week by announcing that its first-ever cinema/filmmaking camera, the GFX Eterna, is in development and likely to hit shelves as early as 2025.
Since the announcment of the GFX Eterna, it has gone on public display at InterBEE (Broadcast Equipment Exhibition) 2024 – a large media event held in Japan from November 13 to 15. At the event, the YouTube channel CineD interviewed Fujifilm's product planner who provided further insights on the development of the new cinema camera.
