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Digital Camera World
Digital Camera World
Adam Waring

Fujifilm Instax sales to exceed $1 billion

Presentation graph from Fujifilm showing Instax sales projected to exceed ¥150 billion in 2024.

Fujifilm's Instax business is expected to exceed its previous record sales of ¥150 billion ($960m / £775m / AU$1.5b) in the 2024 fiscal year. The projected figures were announced during a video press conference unveiling the flagship Instax Wide Evo hybrid instant camera (linked below for reference, but it's in Japanese and there's no translation available).

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