Welcome to FTW Explains: a guide to catching up on and better understanding stuff going on in the world. Super Bowl commercials are a big deal and come with a big price, and you may be wondering why that is. We’re here to help.
Given how much money is poured into Super Bowl commercials, it’s easy to feel like they’re as important as the game itself. It’s one of those rare events — perhaps the only sporting event or even general broadcast — where people tuning in, instead of ignoring them or briefly changing the channel, actually want to see the ads.
