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The Economic Times
The Economic Times
Business

FSSAI issues notices to BigBasket, Flipkart, Gemini Edibles over misleading claims

Food Safety and Standards Authority of India BigBasket e-commerce Cholesterol Oil

The Food Safety and Standards Authority of India (FSSAI) has issued notices to Gemini Edibles & Fats India Ltd, BigBasket and Flipkart India over alleged misleading health claims made for 'Freedom Cooking Rice Bran Oil'. The regulator said the product was promoted on e-commerce platforms and social media with claims about reducing bad cholesterol, maintaining or increasing good cholesterol, and containing more than 10,000 parts per million (PPM) of natural oryzanol.

Also Read: Maharashtra FDA chief Tukaram Mundhe bans sale of loose spices

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