So the glossy brochure has been produced, the presentation is ready to be pitched and the word is out: Liverpool FC is for sale.
Club owners Fenway Sports Group may not have explicitly outlined as much in their Monday statement, but the American group are more than happy to explore the possibilities around a complete sale just as much as they are content looking into external investment at Anfield now.
"FSG has frequently received expressions of interest from third parties seeking to become shareholders in Liverpool," the Boston-based owners said at the top of the week. "FSG has said before that under the right terms and conditions we would consider new shareholders if it was in the best interests of Liverpool as a club."