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ABC News
ABC News
Business

Fruit Ninja creator Luke Muscat says the game was inspired by late night TV and a business on the brink

Game designer Luke Muscat designed Fruit Ninja when he worked at Halfbrick Studios in Brisbane. (ABC News: Julius Dennis)

When Luke Muscat pitched an idea for an iPhone game inspired by late-night knife ads he didn't think it would become a global phenom. 

It was a relatively simple idea: slicing fruit mid-air with a sharp blade.

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