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The Guardian - US
The Guardian - US
World
Raphael Rashid in Seoul

From tuna fishing to teen love: the producer behind K-pop’s biggest stars

South Korean K-pop producer Bumzu
Bumzu’s career as a singer took off after competing in a South Korean TV talent show and he later turned to producing. Photograph: Pledis Entertainment

When Jin from the superstar boyband BTS released Super Tuna – an upbeat song about his favourite pastime, fishing – it instantly went viral.

The track, written to commemorate the star’s birthday, has logged more than 53m YouTube views since December, and on TikTok the #SuperTuna hashtag has inspired a viral dance challenge.

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