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Latin Times
Latin Times
Business
Azucena Salazar

From Sacred Wood to Global Fragrance: Ecuadorian Villages Powering a Brazilian Beauty Giant

View of cosmetic products on the assembly line at the plant of Brazilian cosmetics company Natura, in Cajamar, some 43 km from Sao Paulo, Brazil on August 26, 2022. - Brazilian Natura is about to become the fourth largest cosmetics company in the world, with an image of respect to biodiversity and to beauty styles which are "free of stereotypes", its CEO assured. (Credit: Photo by NELSON ALMEIDA / AFP) (Photo by NELSON ALMEIDA/AFP via Getty Images)

The Briefing

  • Ecuador anchors two of Natura's four Andean value chains — palo santo from Loja and ishpingo from Morona Santiago — more than any other country in the region.
  • A single 25-kilo batch of processed essential oil generated approximately $70,000 for supplying communities in 2025; by mid-2026, volumes had already doubled to 50 kilos per ingredient.
  • A 2027 jungle expedition will evaluate morete, murumuru, and patahuá as candidates for commercial integration — a process Natura's Andean director says typically runs three to seven years.
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