Philipp Batura did not originally plan to build a fashion company when he joined Roblox (NYSE:RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's largest digital clothing creators, selling more than 1 million items in July alone, according to Forbes.
Roblox has 111.8 million daily active users, most of them teenagers or young adults. While many creators on the platform focused on blocky, cartoon-style gear aimed at kids, Batura noticed older players were searching for more realistic apparel and turned his attention to digital streetwear.
