Cracking open the tequila at the end of a long night rarely leads to good decisions. But for Tom Bishop, reaching for a bottle that had been gathering dust on his shelf proved life-changing. Having run out of beers while drinking with friends in 2017, Bishop dug out a bottle of premium Añejo tequila that his brother had given him after a business trip to Mexico. His expectations were low, informed by the throat-burning experiences of his youth. “But it completely blew me away,” Bishop remembers. “I just hadn’t associated tequila with that level of quality or flavour.”
Having stumbled upon the spirit as it was meant to be enjoyed “by accident”, Bishop saw an opportunity. Two years later, he and Jack Vereker, a friend with whom he had been drinking in south-east London that night, sold their first bottle of their brand El Rayo, now stocked across the UK and part of tequila’s new wave.
