Greggs fans have declared that the North is "officially taking over London" after the company announced it will be opening a new flagship shop at 1 Leicester Square this summer.
It follows months of speculation about the new store - but the opening date is yet to be revealed.
Work is already under way at the site with hoardings erected showing a sneak peek of a Steak Bake emerging from a giant Greggs savoury bag. The new shop is miles away from its humble beginnings in Newcastle and has fans extremely excited with eagle-eyed passers-by posting the head-turning tease across social media, Wales Online reports.