Why do images of Donald Trump as a galactic emperor or Luigi Mangione as a Catholic saint resonate so deeply with some people? Memes don’t just entertain — they shape how we identify with power, grievance and justice in the digital age.
A meme is a decontextualized video or image — often captioned — that circulates an idea, behaviour or style, primarily through social media. As they spread, memes are adapted, remixed and transformed, helping to solidify the communities around them.
