Sydney Sweeney is preparing to debut a lingerie brand reportedly backed by Amazon (NASDAQ:AMZN) founder investor Jeff Bezos and his wife, Lauren Sánchez. The Emmy-nominated actress, best known for her roles in HBO's “Euphoria” and “The White Lotus,” has spent the last year building what insiders describe as a personal passion project, Fox Business reports.
The brand is reportedly backed by Ben Schwerin, a partner at Coatue Management and former Snap (NYSE:SNAP) executive. According to The Economic Times, Schwerin's involvement marks a notable moment, as Coatue has traditionally focused on high-growth tech and rarely invests in consumer-facing brands. The Economic Times reports that Schwerin may have been hired to use his celebrity relationships to bring in star-driven brands like Sweeney's.
